Crushed Fruit Snacks is a new company set up by two English mums inspired by their love of French fruit pouches. “We love spending summers in France as a family, and always head straight to the hypermarket to stock up on healthy snacks. My kids love all the different fruit compotes you can get in France, and it drove us mad that you couldn’t get fruit pouches for older children in the UK” explains Jenny Salmon one half of the Crushed team.
Along with her old University friend Deborah Ewing –Chow, Jenny spent a year researching tastes and textures for the UK market. With Deborah’s experience in marketing and Jenny’s in sales, they designed a fruit pouch for older children, and approached Waitrose with the concept.
Crushed was launched in February of last year in 220 large Waitrose stores in two flavours, Apple and Strawberry, and Apple and Banana. Found in the Healthy Eating section in Waitrose in boxes of 4, they are perfect for lunchboxes, (you can freeze them and use as an ice block!) and but also great for the gym or office.
“We are so happy that we have managed to bring these healthy snacks to the UK. They are one of your five a day, 100% fruit, low in calories and as indispensible to French life as teabags are to Brits. We would love to see them become a staple in the UK as they are in France. French have the pouches as children and continue using them as they grow! We hope with new listings in both Ocado and WHSmith Travel shops, that as they increase in availability we can add to the range, and add new fruit flavours. We have updated the design slightly in response to the increased number of customers saying that they were taking them into the office/gym, so look out for the new designs”