JOMI is a character based clothing label established in London. The clothes are bright, cheery, and packed with personality, and designed for wee ones ages 0-6 years.
It all started back in the ‘80s when Gabriella’s mother would draw fun little characters and print them onto her daughters’ t-shirts just for fun.
Fast forward a few decades and JOMI http://jomilondon.com/ was born. The family decided to share their memories by reviving those characters from childhood with pops of neon and making them available to little ones everywhere.
Find out more about JOMI here: www.jomilondon.com0