
November seems to be the biggest birthday party month and we don’t miss one! I’ve raised a party boy, and we’re always juggling diaries to fit the latest superhero or disco party into the schedule. Two planners who work behind the scenes to make all the magic happen are Rochelle George and Kim Asprey. This gorgeous duo have nailed the secrets to making birthdays truly special, and are sharing their tips with us!
Planning a kids party anytime soon? We’ve tapped up London’s hottest party planners Ruby & Roo for some top tips on throwing a brilliant, beautiful and memorable party.
With parties, it’s all about the details, says Rochelle George, founder of London’s most desirable kids party planners, Ruby & Roo. Planning every tiny detail to the utmost degree beforehand, means that kids see nothing but the magic of the event and parents can actually enjoy the experience.
For some parents, handing it over to the pros takes out the stress. But if that’s not an option (or you take a bizarre pleasure in the process), Rochelle shares her top tips for throwing a successful party with Mr Fox…

Ruby & Roo is the collaboration between two friends who have a collective 30 years of experience working with children and in events.
Their first-hand understanding of children, their creative vision and their wealth of connections made over the years makes them the perfect duo to trust with creating a party that will be remembered for a lifetime.
Whether it’s taking the pressure off busy, discerning parents or creating a successful corporate event that’s loved by all, Ruby & Roo will handle all the details big and small.
From conceptualising the experience, to delivering the perfect party, Ruby & Roo will make it a stress-free process from start to finish. Working with their network of premium, talented and trusted suppliers, they’ll create a tailormade party that’s on-trend and on-budget.
Ruby & Roo’s carefully selected and talented team of entertainers are trained, CRB checked and importantly, all share the same vision – to create imaginative experiences that can be treasured forever.
We all know how difficult it can be to organise a party for our little ones… Sorting out the perfect venue, entertainer, food, decorations, party bags…. as well as making sure the grown ups have a good time too, can be a rather stressful experience.
Recently, we came across a new party planner company, specialising in bespoke children’s party planning called Ruby & Roo.
Ruby & Roo will help you create beautiful parties and events for both children and adults. Ruby & Roo is the collaboration between two friends, Rochelle George and Kim Asprey. Rochelle’s experience in childcare and Kim’s previous work in the luxury sector make this pair a great team. I can honestly say that these two ladies are like a breath of fresh air. Their energy and enthusiasm will simply blow you away. They are real pros at creating magical and unforgettable events, be it a small private gathering or a large corporate event.
These ladies will take care of every small detail, and the fact that they have impeccable taste, can only mean that you will be celebrating with style.

The brainchild of Rochelle George and Kim Asprey, they bring their years of experience working with children and in the event/hospitality industry to bespoke children’s party planning.
With their imaginative vision and black book of premium contacts, they create magical and unforgettable events. Best of all, Ruby & Roo take care of every little detail – so parents can enjoy the party as much as the kids do.
Just for starters, we love their carefully selected team of fantastic, talented and trusted entertainers, all of whom are fully trained, CRB checked and energetic and enthusiastic experts at keeping kids amused and delighted. As well, their brilliant caterers offer a wide range of delicious and nutritious party food and will create a bespoke menu that suits your event – from themed food boxes, to canapés to mini sit-down feasts, they’ve got it sorted… for both children and adults!
It is such an honor to introduce you to these two amazing, talented ladies From Ruby & Roo. I came upon their site quite by accident as their company is brand new and was so impressed with their unique eye for beauty and party planning. Not only do they throw amazing parties, but they have childhood education and development that they roll into their party planning and games as well. I was honored with they offered to help me with planning Jett’s Harry Potter birthday party and there is so much goodness to be had from them that I am going to split this into three parts. The biggest surprise was their location, they are in London!
Ruby & Roo is the collaboration between two dear friends who have a collective 30 years of experience working with children. The idea for Ruby & Roo came about because we felt that there was a gap in the market for a completely bespoke and high-end children’s party planning company in London. Given our friendship which spans more than eight years, and our backgrounds working in child care + development and also PR / marketing and events, we felt it would be a wonderful synergy and perfect grounds for establishing such a business together. The idea for the name Ruby & Roo stems from Rochelle’s nickname Roo and her antipodean roots, as she is originally from New Zealand. We felt it added a lovely twist on your typical party planners names and has a nice ring to it too!
While I wish more than anything I could jump on a plane and plan a party with these ladies we did the next best thing and they helped me plan a party via Skype and agreed to share their tips with all of you! So what better way to kick off our introduction then to have them give us their top tips for planning a party English style?
Ruby & Roo’s 5 essential party planning tips for creating the perfect quintessential english party:
1. Make a master to-do list with your guest list, contact information, supplies, dietary restrictions, RSVP’s and so on. Send out invites in plenty of time to guarantee a good attendance.
2. Create a theme that your child will love; this is key to the success of a wonderful children’s party.
3. Organize engaging and age appropriate activities for the children attending. Have a show stopping and lively performer/s, depending on the ratio of children, is an absolute must if you want to keep the children happy and engaged.
4. Have a unique bespoke cake that ties in with the theme can act as the centerpiece for the party. The food you serve is equally important if not more for leaving a lasting impression with both the children and adults in attendance.
5. Have a Photographer or a camera nearby to capture those special moments. The early years go by in a flash and all too soon the memories of smiling painted faces and boisterous party games will fade away. You could even print your pictures and give each child a memento of their day as they leave.