This back to school season Ruby and Roo are loving new kids wear brand Smalls.
Merino wool has long been the secret weapon of the sports world, now Smalls have created the UK’s first fashion forward range of superfine merino next to skin wear for 2-12 that will become a staple in your childrens wardrobe this Autumn/Winter season.
Superfine merino is amazingly soft and really not like wool as you remember! Its fibres are so fine (a human hair is 60-80 microns, standard wool is 30-40 and our merino is 18!). It won’t itch even the most sensitive skin; it’s anti-allergy, its great for eczema sufferers and it’s naturally flame retardant. Smalls merino wool regulates body temperature, so even in hot sweaty classrooms the moisture is drawn away from the body and released… no more smelly kids….these sheep are clever!
On top of this, Superfine merino has the highest weight to warmth ratio of almost any fabric so in the winter that means less bulk, less layers and less complaining! They are cleverly designed with no itchy labels and come with a super cool collectable bag tag that will make sure your child’s school bag is the best on the block.
Most importantly, is that you can throw them in the washing machine at 40degrees once a week after a few wears and even tumble dry it on low. This stuff is amazing.
Co-founder Emma-Jane says “For us it’s about having a few nice things that last forever (literally) instead of masses of white, greying misshapen vests sitting in your wardrobe. To coin a phrase it’s “non-disposable fashion”
Co-founder Cat says “Not all merino is created equal, so beware of imposters. Good superfine merino won’t itch and won’t shrink in the wash! Like all things..you get what you pay for! Wear them on their own or under everything to stretch your summer wardrobe in to the cooler months”
Smalls are launching with Selfridges from August so if there’s one thing you do for your precious little ones this term, kit them out everyday in a layer of Smalls.
Follow them @lovemysmalls & www.facebook.com/lovemysmalls3